Anatomy of Seeing

Michael Wolff, brand identity and graphic designer, on inspiration, curiosity, and “seeing”.

“I have three muscles, without which I couldn’t do my work.

The first is curiosity, really. You can call it inquisitiveness, you can call it questioning, but it’s a muscle…that enables me to ask, ‘Why is this like that?’

The second muscle, I call it the muscle of appreciation… It’s not questioning, so much as noticing how joyful things can be, how colorful things can be.

For me, the muscle of curiosity and the muscle of appreciation enables the muscle of imagination.”

via The Fox is Black